Now of course we all know the KISS method to mean “keep it simple stupid’ (or silly if you get offended easily). This saying has been around for ages but it seems a lot of people haven’t grasped it yet. Most marketers business look like the plane in the picture, they are surrounded by stars (gurus, top earners), you got all the tools, but your trying to do TOO much.
People always seem to take on more even if they have a plate full already. When it comes to home business you would think that people would want to keep it simple, especially those who have left their 9-5 to run a “time freedom business”. If any of this sounds familiar, here’s 5 ways to keep the KISS method simple in your business.
1. Pick A Simple Strategy That Works – Yes, you want to keep things very simple, especially if it works…why make things painful, giving you one more reason for you to quit and say, “it doesn’t work”? Don’t try to take on too many marketing strategies. If there is something you are good at, learn it, keep doing it, and teach it. This is the cycle that will ultimately pay off big.
Too many people overwhelm themselves with several different marketing strategies and haven’t perfected any of them. This will not get it done and will only lead to more frustration in your business and torture for your mindset. This also applies when it comes to following certain marketers, mentors, guru’s etc… DON’T opt in to everyone’s list, newsletters and training, because you get overwhelmed with things hitting your inbox to a point that you just stop looking…Trust me!
You end up watching other videos and bouncing around the Internet for hours before you get any “production” work started. Next thing you know, it’s 2am, you have to go to bed and your thinking “dangit, I didn’t get anything done” and now it’s too late…it’s INFORMATION OVERLOAD, and it’s not needed. Find what works for you and dump the rest.
2. It’s Already Proven To Be Successful, Just Keep Doing It – There is no reason at all to reinvent the wheel, people. Everything that you are looking for has already been done over and over. You just need to find who you like and copy them, but add your own flavor on it. It’s not that Hard!
All of the success strategies via email, video, podcast webinar or whatever is all regurgitated info with a little twist. That twist is YOU- people buy things from people that they like and it doesn’t matter who you are or where you are from, there are people out there who want to hear your story. Again, find what works for you, keep it simple and do it consistently. You will reap the benefits of your repeated action.
3. Pick Your Customers / Clients / Team / Carefully – This is “KEY”… So many marketers out there are trying to yank everyone and their mom in to their business. This is ludicrous because the same individuals you begged to come in, you’ll be begging to work even just to stay.
This is not good for your business, and again, it brings more stress and it’s not part of the KISS method. If you’re thinking your opportunity is good for the dog catcher, garbage man, or your low life friends who say your pyramid scam isn’t going to work anyway, you’re sadly mistaken. Use the 80/20 principle, which states that 80% of your profit will come from 20% of your customers. You only want to seek highly targeted, motivated individuals who can be taught and are willing to do whatever it takes to find true success.
4. Serve Your Customers And Serve Them Well – When you target a certain market and people opt in to what you are offering, make sure that you continue to douse them with goodies. Many marketers make the mistake of trying to sell their product 5 minutes after they get an opt in. This, again, is not part of the KISS method, and will ultimately kill your business.
Treat your prospects like you care, which you really should, if you expect to have a lasting relationship with them. Don’t be cliché and or sly….Love them, feed them value and more value, and next thing you know, they are loyal to you.
5. Take Action “Everyday” with no Excuses – No need to sugar coat this one. “Consistency”, it’s what’s for breakfast, lunch, and dinner. Constant action is what makes average people successful. So many marketers out there think this is boomerang marketing.
Throwing an ad, article, and video out and waiting for your bank account to overflow will never work. Come on people, this definitely doesn’t represent the KISS method, at least not the one that’s going to pay out. Stick to what’s simple, what works for you, and do it everyday…period.
Horatio Smith once said, “Inconsistency is the only thing in which men are consistent.”
“YOU” are the deciding factor to determine if this quote relates to you too…what will you do?
To Your Success,
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Thu, Feb 3, 2011
Network Marketing